Beautiful skin doesn't need dozens of jars. Four steps a day are all it takes: cleanse, hydrate, nourish and, during the day, protect from the sun. You don't have to start with our entire ritual right away. In fact, today's skin is often overwhelmed by the sheer number of products we layer on it, putting it under unnecessary strain. Its skin barrier may be compromised, and it may become dry, break out or turn red. These are signs that your beauty routine needs fewer products, not more – give your skin just the essentials so it can recover and regenerate.

Step 1: Cleansing and makeup removal

Cleansing is the absolute foundation of skincare. In the evening, cleanse your skin twice, because you also need to wash away a layer of makeup or SPF cream. First remove your makeup with an oil cleanser, then follow with a gel. In Korean skincare this is called double cleansing, and it is the basis for everything that follows. Serums and creams absorb much better into clean skin.

1. Removing makeup with oil – Snow White

The oil dissolves makeup, sunscreen and sebum that water alone can't wash off. Snow White even handles waterproof mascara. Jojoba oil nourishes the skin, castor oil soothes it and cares for your lashes, and cucumber and rice oils hydrate. It is suitable for sensitive skin and the eye area too.

How to use: apply the oil to dry skin and massage in circular motions for about a minute. Then add a little lukewarm water – the oil emulsifies into a milk – and rinse.

2. Finishing with a gel – Velvet Touch

The gel removes whatever the oil left behind: sweat, dust and traces of the cleanser. It is low-foaming with a gentle formula based on soapbark, which doesn't irritate the skin. Combined with jojoba oil and aloe vera, it won't dry out or tighten your skin.

In the morning, Velvet Touch gel on its own is usually enough. Save the oil for the evening, when you're removing makeup and SPF.

Step 2: Hydration

Hydration gives your skin water; nourishment then locks it in. That's why hydration always comes first – apply it morning and evening right after cleansing, ideally while your skin is still damp.

Hydrating essence – Aqua Splash

Essence is the heart of Korean skincare. Aqua Splash contains multi-molecular hyaluronic acid: molecules of different sizes hydrate both the surface and the deeper layers of the skin. It is complemented by niacinamide and spirulina. After use, your skin looks firmer, pores appear gently refined and fine lines are less visible.

A bonus anytime during the day – Secret Veil

This collagen mist with vitamin C and platinum refreshes and rehydrates your skin at the office, on a plane or after a workout. Its key ingredients are natto gum – a plant-based collagen from fermented soybeans – and tremella, the snow mushroom. In the morning, spritz it on before your SPF: the CC cream then blends into the skin more easily and stays flawless for longer.

Step 3: Nourishing the skin

During the day, your skin needs light nourishment that protects and brightens it. At night it regenerates, so it can handle richer textures and stronger active ingredients. Always apply serum before cream or oil – from the lightest texture to the richest.

Daytime nourishment

Serum – Hello Beautiful

This lifting serum with collagen and lupin peptides firms the skin and smooths fine lines. It contains horsetail, algae and prickly pear seed oil. Up to 62% of the formula consists of botanical extracts and floral distillates instead of water. Massage it into slightly damp skin with upward strokes.

Cream – Au Revoir Wrinkles

This comprehensive well-aging cream with platinum hydrates, evens out skin tone and firms. It's a cream you can build your entire daytime routine around. Apply it once the serum has absorbed.

Night-time nourishment

If you want to renew your skin with acids, swap your night serum for the Glow mask once or twice a week. It supports collagen production, evens out and renews the skin.

Night serum – Wake Up Gorgeous

This longevity night serum deeply hydrates and restores the skin barrier. It contains the biomimetic growth factors EGF and FGF-2, which support skin renewal and collagen production, and an extract of alpine willowherb (ETERWELL™ YOUTH), which targets ageing "zombie" cells. Hyaluronic acid and trehalose take care of hydration, while ceramides strengthen the barrier. In the morning, your skin is plumper, smoother and more supple. Massage one pump into clean, slightly damp skin, from the centre of the face upwards and outwards.

Night cream – Dream Cream

In addition to growth factors and willowherb extract, it contains RejuveNAD+™ for cellular energy, an oat peptide that supports collagen and elastin, a gentle retinoid for smoother texture and the antioxidant resveratrol. Shea butter, squalane and ceramides nourish the skin overnight and restore its barrier. It is scented with vanilla and Damask rose. In the evening, massage it into the skin with upward strokes after your serum.

Night-time eye care – Love Your Eyes

The skin around the eyes is thinner and is the first to show tiredness. This eye serum combines the growth factors EGF and FGF-2, oat peptides for firmness and liquorice extract, which brightens dark circles and pigmentation. Olive squalane and vitamin E protect the delicate skin barrier. Use it morning and evening: tap in 1–2 drops with your fingertips and work it in from the inner corner towards the temples.

Retinol and AHA acids make the skin more sensitive to the sun. If you use them in the evening, don't skip SPF in the morning – which brings us to step 4.

Step 4: SPF protection

In the morning, before you head out, SPF is the last and most important step. UV radiation is the biggest accelerator of skin ageing and also contributes to pigmentation spots. Without protection, the care from the previous steps is partly wasted – even in autumn and winter, when UVA rays pass through clouds and windows.

Golden Shield – CC cream with gold and SPF 50+

High protection for sunny days, summer, the mountains and everyday wear. Golden Shield uses a mineral filter based on titanium dioxide and protects against UVA and UVB rays as well as blue light. At the same time, it is complete skincare:

• micro-particles of gold support skin regeneration and elasticity,
• fermented hyaluronic acid and red algae hydrate and firm,
• liquorice extract helps lighten pigmentation spots,
• it offers light coverage and evens out skin tone without a mask-like effect.

You can choose from two shades – light and medium (warm). The cream comes in a glass bottle with a refill, so next time you simply replace the insert.